TMI had not significantly updated their website in years, and it looked it (yes, it was that small). Their site had outdated content, small photos, and it was difficult to navigate. Their primary call to action, “Get a Quote,” was difficult to find.
TMI's Website has Several Functions:
- Communicate their services and drive new business.
- Highlight that there are many TMI locations.
- Show company culture and what it’s like to work at TMI. Many people come to the site looking for employment. Also provide a way for people to apply for employment.
- Client portal: extended communication with clients beyond the Request for Quote (RFQ).